Privacy Policy

Last updated: June 3, 2026

Introduction & Who We Are

Canada Power Insider ("we," "us," or "the publisher") operates the website at canadapowerinsider.com. We are an independent Canadian consumer-energy publisher. We produce sponsored, disclosure-first editorial and advertorial guides about residential rooftop solar for Canadian homeowners. We want to be clear about one point up front: we are a publisher and a content business. We are not a solar installer, an electrical contractor, an energy retailer, or a financial advisor. We do not design, sell, finance, or install solar systems. Where our content connects you with companies that do, we explain exactly how that works in this policy.

This Privacy Policy explains what personal information we collect when you visit our site or use our "Get Matched with Certified Installers" lead form, why we collect it, how we use and share it, how long we keep it, and the rights you have over it. We handle personal information in accordance with Canada's federal privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA), S.C. 2000, c. 5, which is administered and enforced by the Office of the Privacy Commissioner of Canada (OPC). Depending on where you live in Canada, substantially similar provincial laws may also apply, including British Columbia's Personal Information Protection Act (BC PIPA), Alberta's Personal Information Protection Act (Alberta PIPA), and Quebec's Act respecting the protection of personal information in the private sector, as amended by Law 25.

By using this website and by submitting the lead form, you acknowledge that you have read and understood this policy. If you do not agree with how we handle personal information as described here, please do not submit the form or otherwise provide us with your personal information.

Information We Collect

We collect only the information we need to publish our editorial content, operate the site securely, and fulfil installer-match requests you choose to make. We collect personal information in two ways: information you provide to us directly, and information that is collected automatically when you browse.

Information you provide through the lead form

Our site features a single lead form titled "Get Matched with Certified Installers." When you choose to complete and submit it, we collect the following fields that you enter:

• Full name — so installers and our partner network can address and contact you correctly.
• Email address — so we and matched installers can respond to your request and so we can send transactional confirmations.
• Postal code — so we can identify which certified installers serve your geographic area and which provincial rebate and net-metering programs may be relevant to you.
• Free-text message — any details you choose to share about your home, roof, energy goals, or questions. Please do not include sensitive information (such as financial account numbers, health information, or government identifiers) in this field; it is not needed and we do not ask for it.

There is no online payment on this site and no user account or login. We never ask you to create a password, and we do not collect payment card details.

Information collected automatically

When you visit canadapowerinsider.com, certain technical information is collected automatically by our hosting infrastructure and standard web technologies. This includes:

• Your IP address and approximate region derived from it;
• Your browser type and version, and language settings;
• Your device type and operating system;
• The pages you visit on our site, the order in which you view them, referring URLs, and the date and time of access;
• A cookie-consent preference that records whether you accepted or declined non-essential cookies. This single preference is stored in your browser's localStorage under the key cookie_consent; it stays on your device and lets us remember your choice on return visits.

We use this technical information in aggregate to keep the site running, diagnose problems, protect against abuse, and understand which guides are most useful to Canadian homeowners. For a fuller explanation of the cookies and similar technologies we use, please see our Cookie Policy.

How and Why We Use Your Information

We use the personal information described above only for purposes that a reasonable person would consider appropriate in the circumstances, as PIPEDA requires. Specifically, we use your information to:

• Process and fulfil your "Get Matched with Certified Installers" request by connecting you with certified installers and partner-network companies that serve your postal-code area;
• Respond to your questions and the contents of your free-text message;
• Send you transactional communications, such as confirmation that your request was received and follow-up about your match;
• Operate, maintain, secure, and improve the website and our editorial content;
• Detect, prevent, and respond to fraud, spam, abuse, and technical issues;
• Comply with our legal and regulatory obligations and enforce our terms.

If we ever wish to use your information for a materially new purpose that you would not reasonably expect, we will identify that purpose and seek your consent before doing so.

Legal Basis & Consent under PIPEDA

PIPEDA is built on consent. We collect, use, and disclose your personal information on the basis of your consent, which may be express or implied depending on the sensitivity of the information and the circumstances. When you knowingly type your name, email, postal code, and message into the "Get Matched with Certified Installers" form and click submit, you are providing express consent for us to use and disclose those details for the matching purpose described in this policy. When you simply browse the site, we rely on your implied consent for the automatic collection of standard technical data needed to operate the site.

Because our installer-matching service involves sharing your contact details with third-party companies, we treat that consent as meaningful and specific: the form and this policy make plain that submitting it results in your information being passed to certified installers or our partner network so they can contact you. You are free to decline; the lead form is entirely optional, and all of our editorial guides are readable without submitting it.

For marketing emails, we follow Canada's Anti-Spam Legislation (CASL). We will only send you commercial electronic messages where we have the consent CASL requires, we will identify ourselves clearly, and every such message will include a functioning unsubscribe mechanism. You can withdraw marketing consent at any time, as described below, and we will honour the request promptly. Withdrawing marketing consent does not stop transactional messages that are necessary to handle a request you have made.

Sharing With Third Parties

We do not sell your personal information. We have never sold it and we will not sell it. We share personal information only in the limited circumstances set out below.

Certified installers and our partner network. The core function of the "Get Matched with Certified Installers" form is to connect you with companies that can quote and install rooftop solar. When you submit the form, the details you provided — your name, email, postal code, and message — may be shared with one or more certified installers or with the partner network that coordinates these matches, so that they can contact you and respond to your request. This sharing is the very service you are asking us to perform. Once a third-party installer or partner receives your information, that company becomes responsible for its own handling of your data under its own privacy practices, and we encourage you to review the privacy policy of any company that contacts you.

Service providers. We rely on a small number of trusted vendors to run the site, including web hosting providers and email delivery providers. These providers process personal information on our behalf, only as needed to provide their service, and are bound by confidentiality and data-protection obligations consistent with PIPEDA's requirement that organizations remain accountable for information transferred to third parties for processing.

Legal and protective disclosures. We may disclose personal information where required or permitted by law, for example to comply with a valid legal request, a court order, or applicable regulation, or where necessary to protect our rights, our users, or the public, or to investigate fraud or a security incident.

Affiliate & Sponsored-Content Disclosure

Canada Power Insider is a sponsored, advertising-supported publisher, and we believe you have a right to know how we are paid. Our guides are paid promotional content, and we may earn affiliate commissions or referral fees from the solar providers featured on the site or from the partner network when a reader submits the lead form or goes on to do business with a featured company. These commercial relationships are how we fund the research and publication of our content at no cost to you.

Compensation may affect which providers we feature and the order in which they appear, and we disclose that openly at the top of every page. However, being compensated does not change the factual accuracy of what we publish: statements about rebates, net metering, winter performance, and installation are intended to be truthful and are not altered to favour a paying partner. Our affiliate and sponsorship arrangements relate to how we are paid; they do not change the privacy commitments described in this policy or give any partner rights to your information beyond what is needed to fulfil your installer-match request.

International Data Transfers

Our hosting and email service providers may store or process personal information on servers located outside the province where you live, and potentially outside Canada, including in the United States. Where information is transferred to a service provider in another jurisdiction, it may become subject to the laws of that jurisdiction, including lawful access by courts, law enforcement, and national-security authorities of that country. Consistent with PIPEDA and OPC guidance, we remain accountable for your information while it is being processed on our behalf, and we use contractual and technical safeguards intended to give it a comparable level of protection wherever it is processed. If you have questions about where your information may be processed, you may contact us using the details below.

Data Retention & Security

We keep personal information only for as long as it is needed to fulfil the purposes for which it was collected, or as required to meet legal, accounting, or regulatory obligations. Lead-form submissions are retained for the period reasonably necessary to complete the installer match and any related follow-up, after which they are deleted or anonymized. Automatically collected technical logs are kept for a shorter period for security and diagnostic purposes. When information is no longer required, we take reasonable steps to securely destroy, erase, or de-identify it.

We apply security safeguards appropriate to the sensitivity of the information, including encryption of data in transit, access controls that limit who can see lead data, and selection of reputable service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security; however, we work to protect your information and to respond promptly should a breach involving a real risk of significant harm occur, including notifying affected individuals and the OPC where the law requires.

Your Privacy Rights under PIPEDA

Under PIPEDA, you have meaningful rights over your personal information, and we are committed to honouring them. Subject to limited legal exceptions, you may:

• Access the personal information we hold about you and ask how it has been used and to whom it has been disclosed;
• Correct information that is inaccurate, incomplete, or out of date;
• Withdraw your consent to our continued use of your information, subject to legal or contractual restrictions and reasonable notice — for example, by unsubscribing from marketing emails or asking us to stop processing your lead;
• Complain if you believe we have mishandled your information.

To exercise any of these rights, contact us at editorial@canadapowerinsider.com. We will respond within the timeframes required by law. If you are not satisfied with our response, you have the right to complain to the Office of the Privacy Commissioner of Canada, which can be reached through its website at priv.gc.ca.

A note for Quebec, British Columbia, and Alberta residents. If you reside in Quebec, additional rights under Law 25 may apply, including rights related to the de-indexing or portability of certain information and additional transparency about automated processing; you may also complain to the Commission d'accès à l'information du Québec. If you reside in British Columbia or Alberta, your access and correction requests are handled in a manner consistent with BC PIPA or Alberta PIPA respectively, and you may contact the Office of the Information and Privacy Commissioner for your province. We are happy to direct your request appropriately whichever province you live in.

Children's Privacy

Our content and the installer-matching service are intended for adults aged 18 and over who are homeowners or decision-makers for a residential property. We do not knowingly collect personal information from children or minors. If you believe a minor has submitted personal information to us, please contact us and we will take reasonable steps to delete it.

Cookies

We use a small number of cookies and similar technologies to operate the site, remember your cookie-consent choice (stored as cookie_consent in your browser's localStorage), and understand how our guides are used. You can accept or decline non-essential cookies through the banner shown on your first visit, and you can change browser settings at any time. For a full description of each category of cookie, its purpose, and how to control it, please read our Cookie Policy.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our service providers, or applicable law. When we do, we will revise the "Last updated" date at the top of this page. If we make material changes that affect how we use your personal information, we will take reasonable steps to bring them to your attention. We encourage you to review this page periodically so you stay informed about how we protect your information.

Contact Us

If you have questions, requests, or concerns about this Privacy Policy or about how we handle your personal information, please contact our editorial and privacy team at editorial@canadapowerinsider.com. We will do our best to address your inquiry promptly and to resolve any concern in a fair and transparent manner.